Why we built ema
An event rarely breaks down because a team lacks another tool. It breaks down when the tools disagree. Registration has one attendance figure, finance has another, and the production team is working from a programme someone exported yesterday.
ema brings those workflows together. The point is practical: less time reconciling information, clearer responsibility and a better view of what needs attention before the doors open.
Start with the event, not the spreadsheet
An exhibitor is more than a row in a sales report. Their booking connects to a stand, an invoice, documents, people and on-site requirements. A speaker connects to a submission, a session, presentation materials and a place in the programme.
When those records live in separate tools, the organiser becomes the connection. Someone copies the booking into a floor plan, chases the invoice status and checks whether the right documents arrived. Each handover creates another opportunity for information to drift.
In ema, the event provides the context for that work. Teams can manage related records without treating every department as a separate project.
Keep commercial work connected to delivery
Planning starts before registration opens. There are enquiries to qualify, proposals to prepare, space to sell and costs to understand. Those decisions shape the event the operations team eventually delivers.
ema connects sales and quoting with registration, exhibitor management, programme work and event finance. The team can follow the work as it moves from an opportunity into an event, rather than rebuilding the brief after the sale.
That connection matters after the event too. Reports are more useful when the commercial position and the operational records refer to the same event.
Give contributors a clear place to work
Speakers need to know which materials are outstanding. Exhibitors need to understand their requirements. The delivery team needs current information without another round of attachment chasing.
Dedicated portals, shared tasks and documents keep those requests close to the work. Permissions determine who can see and change each area. Bringing people into the process should make responsibility clearer, rather than create another inbox for the organiser to manage.
Make AI useful in context
An assistant becomes useful when it can answer a specific operational question. Which exhibitors have outstanding requirements? What is on tomorrow's programme? Can it help draft a message to the people affected by a change?
ema's AI works with event information to help teams find answers and prepare work. The quality of an answer still depends on the records available. Missing documents and incomplete event data need attention from the team; an assistant cannot turn missing information into a reliable answer.
Price for a team doing the work
ema packages start from $499/month in AUD, with no per-seat pricing. Hard-cost services are billed separately. The pricing page explains the packages and how usage is handled.
The product is built around the people who need to collaborate on an event. Adding a coordinator or involving another department should be an operational decision, rather than a negotiation over another seat.
Judge the product by a workflow
The useful test is to follow a real piece of work. Start with a booking, carry it through the planning requirements and look at what the team needs on site.
That is the reason for ema: one platform that helps the work stay connected from the first enquiry to the final report. Explore the features or book a demo around the way your team runs events.