Legal
Cookie Policy
What cookies and similar technologies ema uses, why they are used, and how you can control them.
Last updated: 17 October 2026
1. About This Policy
This Cookie Policy explains what cookies and similar technologies we use, why we use them, and how you can control them. It applies to the heyema.com website and platform (collectively, the "Service"), operated by Fieldstate Pty Ltd (ABN 60 695 654 436), trading as hey ema ("we", "us", "our").
This policy should be read alongside our Privacy Policy, which explains how we collect, use, and protect your personal information.
2. What Are Cookies
Cookies are small text files placed on your device when you visit a website. They allow the site to recognise your device and remember information about your visit, such as your preferences or login status.
We also use similar technologies including local storage (which stores data in your browser) and tracking pixels (small images embedded in web pages that record when a page is loaded). References to "cookies" in this policy include these similar technologies unless stated otherwise.
3. Types of Cookies We Use
Essential Cookies (Always Active)
These cookies are necessary for the Service to function. They cannot be disabled without affecting core functionality.
| Cookie | Purpose | Duration | Type |
|---|---|---|---|
| heyema-cookie-consent | Stores your cookie consent preference | 1 year | First-party |
| Session / authentication | Maintains your logged-in state | Session | First-party |
| CSRF token | Security token to prevent cross-site request forgery | Session | First-party |
Analytics Cookies (Require Consent)
These cookies help us understand how visitors use the Service. They are only set when you click "Accept" on our cookie consent banner.
| Cookie | Purpose | Duration | Type |
|---|---|---|---|
| _ga, _ga_* | Measure site usage, page views, and traffic sources via Google Analytics | 2 years | Third-party (Google) |
| Google Tag Manager | Manages analytics and marketing tags based on consent | Session | Third-party (Google) |
Functional Cookies
These cookies remember your preferences to provide a more personalised experience.
| Cookie | Purpose | Duration | Type |
|---|---|---|---|
| Theme preference | Stores your light/dark mode preference | 1 year | First-party |
| UI state | Remembers UI preferences such as collapsed panels and dismissed notices | 1 year | First-party |
4. Third-Party Cookies
The only third-party cookies on our Service are analytics cookies set by Google, as described above. These cookies are governed by Google's Privacy Policy.
We do not use advertising or marketing cookies. We do not sell your data to advertisers or any other third parties.
5. How We Use Consent Mode
We use Google Consent Mode v2 to manage how Google tags behave based on your cookie preferences. When you click "Accept" on our cookie consent banner, analytics cookies are set and full measurement is enabled.
If you click "Decline", no analytics cookies are set. Google may still use cookieless, aggregated measurement (sometimes called "modelled conversions") that does not identify you personally and does not store any information on your device.
6. Managing Your Cookie Preferences
You can control cookies in several ways:
- Cookie consent banner — When you first visit the Service, a banner lets you accept or decline non-essential cookies. If you clear your cookies, the banner will reappear on your next visit.
- Browser settings — Most browsers allow you to block or delete cookies. Instructions are available for Chrome, Firefox, Safari, and Edge.
Please note that blocking essential cookies may prevent the platform from functioning correctly, including login and session management.
7. Do Not Track
We respect Do Not Track (DNT) signals sent by your browser where technically feasible. When a DNT signal is detected, we treat it as a decline of non-essential cookies.
8. Your Rights
You may have rights regarding cookies and the data they collect under applicable privacy laws, including the Australian Privacy Act 1988, the EU General Data Protection Regulation (GDPR), and the California Consumer Privacy Act (CCPA).
For full details of your rights and how to exercise them, please refer to our Privacy Policy.
9. Changes to This Policy
We may update this Cookie Policy when we change how we use cookies or similar technologies. The date at the top of this page indicates when the policy was last revised. We encourage you to review this page periodically.
10. Contact Us
Fieldstate Pty Ltd (ABN 60 695 654 436), trading as hey ema
101 Camberwell Road, Hawthorn East VIC 3123, Australia
Email: hi@heyema.com