Dwell Time

The amount of time an attendee spends in a specific area, such as an exhibitor booth, session room, or networking zone. Dwell time is a more meaningful engagement metric than simple visit counts — an attendee who spends 12 minutes at a booth is a warmer lead than one who walked past in 30 seconds. Dwell time data comes from RFID, BLE beacons, session scanning, or app-based location services.